aReputation Services for upgraded Online search results


The demand for online reputation companies worldwide has increased manifold in present era. Reason being we live in a digital era where the internet remembers it all, whether it is malicious rumours, disreputable remarks, photographs that reflect poorly upon an individual, scandalous conversations and much more. Reputation is a valuable asset and maintaining it is not so easy in present times when undesired information spreads like wild fire. Pertaining to this prevailing scenario, Online Reputation Management has occupied relevant space in the psyche of well established corporate as well as the emerging businesses. In former case, it is a way to diminish the undesired search results while for the latter it is a way to promote their business and gain visibility of their name over the competitors on being searched in web space. aReputation, a leading Reputation Repair and Digital PR firm has devised its services to support all businesses as well as the individuals to get rid of the maligned reputation online and attain favorable postings.

A company’s position on Google is a key business driver as the company is expected to be what it appears online. It tells your story. Businesses and brands are increasingly looking for companies that offer customized services in cleaning up search engine results. It’s not a question of whether or not you should be overseeing your reputation online. Rather, it’s a question of how! The online reputation management tools adopted by aReputation help it deliver the reputation management services and provide an online image makeover to the clients. As a top ORM company, they are engaged in a variety of online reputation management services with the agenda to deliver outstanding solutions on time and within budget.

aReputation understands that  implementing an effective online reputation management campaign requires a solid foundation of research and planning. Some of the key strategies advocated by ‘aReputation’ are to create constructive content to overcome harmful ones and convince portals to permanently remove negative content and links based on libel and defamatory laws.

aReputation has fashioned and further designed an effective and efficient means to re-establish lost ground by way of eradicating unscrupulous and undesirable content from the internet. The wide-range of products offered by the company is time-tested and has the potential to rekindle lost name.

Source : aReputation Services

aReputation-Fixing search results through Online Reputation Management

1389604954A recent study conducted by a team of researchers surveyed over 300 executives, mostly C-suite and board directors, and discovered that reputation is considered the highest impact risk area to business strategy.

This finding cuts across most industry sectors and ranks above threats to their business model and the impact of economic trends and competition.

Businesses and brands are increasingly seeking the services of companies that specialise in tidying up search engine results. The effect of a terrible review, a critical blog, an unflattering link or rant from a disgruntled ex-employee sitting in one of the top 10 Google spots can be devastating for a business as click-through rates plummet. Obviously, some companies have the online reputation they deserve, but an unjustified, malicious or obsolete complaint may linger for years, blighting every new query.

In most industry sectors, reputation has risen from outside the top five strategic risk concerns to the top of the list. In the energy and resources sector, for example, reputation ranked outside top-10 on the list of strategic risks in 2010, though today, it irritably sits on the top spot.

Large corporations and high-networth individuals are constantly targets of disenfranchised employees and customers. Companies and industries with reputation problems are prone to incur the wrath of legislators, regulators, shareholders and the public. However, what is said is not always a true reflection of a company. Perceptions are not always based on fact, but on opinion, conjecture and rumours.

“The breadth and depth of today’s reputational challenge is a consequence not just of the speed, severity, and unexpectedness of recent economic events but also of underlying shifts in the reputation environment. Those changes include the growing importance of Web-based participatory media, the increasing significance of NGOs and the declining trust in advertising,” said David Miller, spokesperson for, an online reputation management company based in UK but operating extensively in the Indian sub-continent.

According to Miller, “the challenge with any reputation management crisis is effectively targeting those that need to be informed while not generating undue attention from those that don’t. The best way to accomplish this is to create targeted press releases within the News Room that can be linked to from a variety of sources. ”

Speaking to Forbes, Michael Fertik, founder and CEO of, put it succinctly when he said some time back, “you can relinquish your influence over that reputation and your cultivation of it and just let fate take over, but it’s actively costing you something. Even if your online reputation is neutral, there’s an opportunity cost because you may be missing out on visibility or connections that could help you.”

USA-based and UK-based are two of the frontline global online reputation management companies that cater to a wide menu of clients. Their relatively niche, yet substantial, presence in India is likely to inspire Indian ORM companies who have so far been unable to tap the potential of the reputational market. While has a strong presence amongst small and medium companies across all sectors, is known to cater to large corporations and high-networth individuals.

Unfortunately, companies struggle to categorize, let alone quantify, reputational risk. Risk managers are divided on whether reputational risk is an issue in its own right or simply a consequence of other risks. Whatever position companies take on this, almost all executives agree that reputation is a hugely valuable asset.

Whether you are handling your reputational needs or outsourcing it, generating positive content is critical. In a world where more and more people are likely to judge you based on what appears online, there’s no excuse for feigning ignorance or imagining it doesn’t matter.It’s much better to take a proactive approach to owning the real estate on Page 1, as opposed to clawing your way in, after bad news is attached to your brand.